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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Romil Patel’s opinions on the tech industry.</description><title>Venture Level</title><generator>Tumblr (3.0; @venturelevel)</generator><link>http://venturelevel.com/</link><item><title>Facebook Post IPO Ammunition</title><description>&lt;p&gt;In technology companies, you see a lot of hype pre IPO and even in the first few days of trading, however as time goes by a lot of companies lose the heat and buzz it had in the initial days of trading. We’ve seen Demand Media go as high as 27 and some change to as low as 5 and some change, currently trading around 6 something. Then we’ve seen juggernauts like Zynga who had a struggle out of the gate, but are now doing well- particularly due to Facebook’s S-1 filing stating ~12% of revenues come from Zynga.&lt;/p&gt;
&lt;p&gt;This leaves a question, and a huge one at possibly $100B market capitalization; will Facebook be steamy enough for the public market post IPO? My thoughts are yes, it will be- here’s why:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Facebook might do search&lt;/li&gt;
&lt;li&gt;Facebook might start their own ad network- “FaceSense and FaceWords” if you will.&lt;/li&gt;
&lt;li&gt;Facebook might get into entertainment&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;These are some thoughts I have and I think Facebook will get aggressive with these after their IPO. Lets take search first. &lt;/p&gt;
&lt;p&gt;Search is huge if it’s done right. That’s why Microsoft has invested billions into Bing and a lot of small startups try to do search. Search is also hard. Why? Because people naturally think Google when they think of search. Microsoft has the money to blow on Bing and so far, it hasn’t turned out all that bad, but you see a lot of startups come and go because search is also costly if you can’t attract and audience. It’s mainly hard for people to make the switch because in order for them to see a real benefit of leaving the big G, the search experience and results have to be more than 10-30% better. However, Facebook would not have this be a huge problem because people naturally spend time on their site for other reasons and there is a white bar just waiting for users to type something into. Currently, FB uses bing for their web results, but having a in house engine could be a huge cash cow, even if the results are not more than 10% better than Google. But those are the nitty gritty details of the outcome, shareholders will just be optimistic off the fact that they are taking a go at search in general because Google has built this huge empire off of it.&lt;/p&gt;
&lt;p&gt;If Facebook did an ad network, that would also be a huge cash cow. This would go hand in hand with search. They already sell ads in house for their own inventory, so why not expand it to third party inventory? There’s no reason not to. Google has AdSense and AdWords, and Facebook could definitely take a jab at that business if they wanted to (which I’m pretty sure they will.) Given that Google makes a couple billion a quarter (don’t quote me on the exact number) from AdSense partners, this type of model would boost FB revenues significantly on an annual basis. And getting people to switch wouldn’t be that difficult if they made it lucrative and juicy for publishers, but even beyond- “cooler” with the “Facebook factor.” Instead of traditional ads, Facebook can essentially bring the whole Like system and more to third party ads. If you buy likes within Facebook right now, can you imagine buying likes on keyword specific sites? For example, say you are &lt;a href="http://shoedazzle.com" target="_blank"&gt;ShoeDazzle&lt;/a&gt; and you are targeting shoe maniacs; imagine the ability to buy new likes through Elle.com or some other fashion site. The problem with internet advertising is that you cannot always get people to convert to a sale, and if they  click and come over to your site and leave without buying, they are gone- forever! Instead, the ability to buy a like and then gradually convert them into a lifelong customer seems more valuable, especially when done outside the Facebook ecosystem on a third party fashion (or whatever else) portal.&lt;/p&gt;
&lt;p&gt;Lastly, I think there is some level of expectation for Facebook to get into some kind of content business. Entertainment is huge online, whether it is through Netflix, iTunes, Hulu, etc. But people hate having to maintain multiple accounts on various platforms- it’s just too much work. Since people already spend a boat load of time on FB, If Facebook can figure out how to tie all this together and deliver content through FB accounts they can quite possibly disrupt Hollywood in a positive way. Getting people to rent on the platform through credits would be an ideal play in my mind. Rewarding people with credits initially to rent movies and then letting them pay for credits once they are into the idea of renting movies via Facebook. How much more targeted can it get? I think a reason why Facebook might increase the rate of rentals over sites like YouTube or even iTunes is for the simple fact that users spend more time on site, potentially swaying them to spend more money.&lt;/p&gt;
&lt;p&gt;Anyways, these are just some thoughts I have on their future and I could be wrong.&lt;/p&gt;</description><link>http://venturelevel.com/post/17007127210</link><guid>http://venturelevel.com/post/17007127210</guid><pubDate>Fri, 03 Feb 2012 21:24:34 -0500</pubDate><category>facebook</category><category>search</category><category>google</category><category>advertising</category><category>entertainment</category></item><item><title>What's next for Apple? Gaming. No, not casual games on the App Store, an actual console called iGame.</title><description>&lt;p&gt;Besides the obvious, &lt;a href="http://venturelevel.com/post/16547215953/what-the-apple-tv-or-itv-will-be-like" target="_blank"&gt;iTV&lt;/a&gt;, iPhone 5, iPad 3, what’s the next big market Apple will enter? Gaming. A bird might have hinted to me, Apple will build real consoles like Microsoft has for Xbox and Sony has done for Playstation.&lt;/p&gt;
&lt;p&gt;A gaming console from Apple, iGame (if you will), makes perfect sense if you think about the model Apple uses, which is disrupting a large existing market with a way better product that anyone out there. They’ve done gaming for regular folks to enjoy on their iDevices, but now for the real gamers will come an actual gaming console where they can enjoy playing hours of Call of Duty, Madden or whatever else they please. And I wouldn’t be surprised if Apple integrated the iGame experience into their iTV. Imagine not having to buy a console, just popping games into your iTV, like you do DVD’s into your iMac, and kicking back for hours scoring three pointers.&lt;/p&gt;
&lt;p&gt;An integrated gaming experience would surely give the iTV the “wow” factor no other tv has, but will definitely give the massive gamer market a damn good reason to actually take the dip and buy a new television set, despite all the other goodies of the iTV like a la carte subscription based programming.&lt;/p&gt;
&lt;p&gt;But there’s more to it. I feel Apple will take gaming a step further, by possibly eliminating the need to buy physical discs. Just log into your iTunes, type a title, and click purchase- and download directly to your iTV. No scratched discs, no breaking them, no friends borrowing and never returning, no hassles. All you gamers out there, can you imagine getting the next title of your favorite game instantly, instead of having to wait in line and hope that you’ll be early enough in line to actually make the cut for limited quantity?&lt;/p&gt;
&lt;p&gt;There’s no doubt the gaming market is a huge market and people don’t always give new gaming devices a chance, but gamers are usually geeks, and geeks usually use Apple products, and if Apple makes a gaming console- integrated into iTV or not- I feel they will be able to penetrate the market.&lt;/p&gt;</description><link>http://venturelevel.com/post/16616843029</link><guid>http://venturelevel.com/post/16616843029</guid><pubDate>Fri, 27 Jan 2012 22:54:00 -0500</pubDate><category>playstation 3</category><category>xbox 360</category><category>sony</category><category>microsoft</category><category>apple</category><category>gaming</category><category>video games</category></item><item><title>What the Apple TV or "iTV" will be like...</title><description>&lt;p&gt;Apple just came off of a smoking hot quarter, but now everyone is thinking what the future holds for the technology juggernaut. There are talks about the obvious- iPhone 5 and iPad 3, then there are talks about new Macbooks, and lastly talks about Apple’s physical TV set or iTV as I like to think of it.&lt;/p&gt;
&lt;p&gt;I’ve been meaning to comment on it for awhile now, but what better time to discuss the potential of iTV than now?&lt;/p&gt;
&lt;p&gt;It’s obvious that Apple won’t just put out a tv set to say they have one and compete against the dominant players like Samsung and Sony in the space. Knowing the Apple we know, they’ll put out something truly unique and disruptive to say the least, to which all of our jaws will drop to the floor.&lt;/p&gt;
&lt;p&gt;So what do I think the key features of iTV will be? Here’s what I think:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;iTunes will be integrated&lt;/li&gt;
&lt;li&gt;You will be able to download apps on it&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;You will have an a la carte style of programming selection (more below)&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;The tv itself will come with hard disk space (or flash memory) to record shows, which will eliminate the need for a separate DVR&lt;/li&gt;
&lt;li&gt;Ability to use your iPhone/iTouch/iPad for the remote&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;I’m sure there will be more features than I mentioned and while some of the listed features are probably obvious, the one thing I’m really betting Apple will introduce is a la carte programming.&lt;/p&gt;
&lt;p&gt;For years, television programming has never changed. Either you have cable, satellite, or something free over the air. Now we have options like Netflix, Hulu, Amazon prime, etc- but those don’t count.&lt;/p&gt;
&lt;p&gt;I have a feeling that Apple will introduce a way to subscribe to individual channels for individual subscription costs. Meaning if you want to watch ESPN, CNBC, and CNN for example, you pay for only those channels through iTunes or something connected to the iWorld. Americans pay a lot for cable or satellite and yet we only watch a small handful of the hundreds of channels we pay for. What a waste- it’s like buying dinner for 4 when all you are feeding is yourself. Why pay $40, $60, $100 or more per month for things you don’t even care for? Instead why not pay for individual subscriptions say $1.99, $2.99 or even $4.99 per month, depending on the channel? Imagine the subscriptions for a middle aged businessman versus a young high schooler versus a grandmother. The options are limitless.&lt;/p&gt;
&lt;p&gt;I think Apple would have introduced the iTV by now, if they could get these content deals in place, but the major thing holding up the announcement of the iTV is probably structuring these deals. I’ve heard of reports saying they’ve been working on the iTV for multiple years and unless they’re making a tv set that projects a virtual hologram, I don’t think the technology would take them “years” to refine.&lt;/p&gt;
&lt;p&gt;Just think about it for a minute, “cutting the cord,” all the hype in the media these days, but actually doing it with the sense that you are saving money and only paying for what you want. A nice clean bill for your favorite network of channels.&lt;/p&gt;
&lt;p&gt;Think about the cash flow from something like this. Suits everything they’ve done in the past. Reoccurring revenue from iTunes after you buy an iPod, reoccurring revenue from the App store once you buy an iPad, a cut from all cellular plans once you buy a subsidized iPhone.&lt;/p&gt;
&lt;p&gt;I made an interesting comment among my group of friends recently, stating my opinion of Apple being the first company ever that will reach a trillion dollar market cap. I guess we can start by taking Comcast’s and Time Warner’s and give Apple another $94B to pad that $414B as of writing this article. Maybe add a little Sony dollars in the mix. :)&lt;/p&gt;
&lt;p&gt;Sounds like an Apple kind of thing to me. Of course, this is all my opinion and it’s not &lt;a href="http://www.youtube.com/watch?v=CoEcaD5P0x4" target="_blank"&gt;like I spoke to Steve Wozniak about it.&lt;/a&gt;&lt;/p&gt;</description><link>http://venturelevel.com/post/16547215953</link><guid>http://venturelevel.com/post/16547215953</guid><pubDate>Thu, 26 Jan 2012 18:59:00 -0500</pubDate><category>app store</category><category>apple</category><category>apple tv</category><category>cable</category><category>itunes</category><category>itv</category><category>satellite</category><category>television</category><category>comcast</category><category>time warner</category><category>samsung</category><category>sony</category></item><item><title>Path Needs to make Web a Priority if it Wants to be Relevant</title><description>&lt;p&gt;As many of you know, I’m a huge fan of privacy online and services that not only enable it, but make it an essential part of their business. &lt;a href="http://path.com" target="_blank"&gt;Path&lt;/a&gt; is a service that allows people to create a mobile social network, with restrictions of having 150 friends maximum for each user.&lt;/p&gt;
&lt;p&gt;Path’s raised some capital from some all star investors and is founded by Dave Morin, who is a Facebook and Apple alum, but the key work history is from Facebook since he was the 30th- or so employee there.&lt;/p&gt;
&lt;p&gt;As far as some history for the company itself, their version 1.0 product was a non-catchy utter disaster even though the concept was awesome. Privatizing social interactions through any social networking service is a must if the company wants to expand the service and create a sustainable product, in my opinion. The largest problem with the first version was that people just didn’t catch on. Often times since the service is private, you don’t get the Twitter effect, where there are just random people that befriend you and the service just takes off like a rocket ship. Some examples would be YouTube, Instagram, Twitter, so on and so forth.&lt;/p&gt;
&lt;p&gt;Path took another go at the product, released a new version and people seemed to catch on. This time they focused on expressing the service as a journal instead of a network. At the core, the product may be identical to the first version, however the product uplift gave users a reason to give it another go. This time people seem to be sticking to the product since Dave mentioned there’s at least a 30x more sharing rate than before, on &lt;a href="http://www.youtube.com/watch?v=gfDEYmI7ORI&amp;feature=sh_e_top&amp;list=SL" target="_blank"&gt;this brutally honest and insightful interview&lt;/a&gt; with &lt;a href="http://twitter.com/jason" target="_blank"&gt;JCal&lt;/a&gt; from &lt;a href="http://thisweekin.com" target="_blank"&gt;ThisWeekIn&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Now that I’ve layed out some of the backstory for you, I want to explain to you why Path needs to make web an equal focus to mobile.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;With any social service, a product doesn’t work (private or public) if there is no social. Mobile is great, but people still spend time on computers all day long. Put these together and web is hole that Path should fix, very soon. If the service doesn’t pick up within families or friend circles beyond technologists, then it won’t be dethroning Facebook. If it does, it will dethrone Facebook. The only way I see Path being a stage 5 threat to Facebook is if Path does the web. Path has done mobile very beautifully, and there is no doubt they can execute the web just as great- and people will come if they do.&lt;/p&gt;
&lt;p&gt;If you think about your Facebook stream today, don’t you hate seeing updates from people whom you barely know, or worse off, people you just added because you met them for five minutes once and they added you? Yes of course, which is why Facebook added the unsubscribe button. But the biggest problem is Facebook has botched its privacy functionality multiple times, even savvy technology minded geeks cannot figure it out half the time. I’m not taking a jab at Facebook, they’ve just grown very big and it’s too late to turn back and tell people the friend limit of 5000 is being reduced to 500 or even 150. You usually don’t try to make a 20 year old car compete with the latest models, instead just buy a new model and learn what it has to offer. If you think about it social networks are the same way, people will switch if there is a viable alternative that is better looking and offers more functionality. But the but here and it’s a huge but- is that Path needs to create the web because it will have to drive more than 1 or 2 people from everyones’ friend circles in order to create a movement around their service. Not everyone has a mobile device like an iPhone and many just don’t care to be using the device for other than work even if they do. Having a web destination for when people do want to be social addresses this.&lt;/p&gt;
&lt;p&gt;The fact is people want privacy and limitations on who can see things they post online, and Path is great for it. Why did people give G+ a try? Ask your friends, if they still use it. I’ve heard many people complain that it was creepy because random people added them to circles, forcing them to delete their profiles. People want an alternative to Facebook and the way I see it, Path can really capitalize on this vulnerability right now.&lt;/p&gt;
&lt;p&gt;I will end this post here, even though I could write a ton more on Path and the future with this: I believe Path can be worth billions of they build a web destination.&lt;/p&gt;</description><link>http://venturelevel.com/post/14656109864</link><guid>http://venturelevel.com/post/14656109864</guid><pubDate>Fri, 23 Dec 2011 00:12:00 -0500</pubDate><category>facebook</category><category>path</category><category>twitter</category><category>instagram</category><category>google+</category></item><item><title>Elon Musk is the Next Steve Jobs</title><description>&lt;p&gt;If you don’t know who Elon Musk is, you will. Not because I’m going to tell you right now, but because he will become the next greatest mind the world is swept by. &lt;em&gt;DISCLAIMER: Elon Musk is one of my favorite entrepreneurs of all time.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Elon Musk has done a lot of things, started PayPal, started SpaceX, started &lt;a href="http://teslamotors.com" target="_blank"&gt;Tesla Motors&lt;/a&gt;, and a few other not so well known companies. The thing that amazes me about Elon is not that he has started a half a dozen companies, but because he strives to tackle huge issues. &lt;/p&gt;
&lt;p&gt;There are a lot of great entrepreneurs in the world, in all different industries, but you can’t say that many are addressing huge issues that impact all humans on the planet. Elon has a very brilliant mind and I think his legacy will be bigger than Steve Jobs.&lt;/p&gt;
&lt;p&gt;Steve Jobs changed technology as we knew it, and Elon Musk is changing the automotive industry as we know it. There are many companies coming out with electric cars, but Elon approaches the technology with a design mindset. After all isn’t design what set Apple apart from every other hardware company?&lt;/p&gt;
&lt;p&gt;Tesla makes the best electric cars from a design and technology aspect. SpaceX is striving to conquer space travel unlike ever before. And PayPal literally created a banking system for the internet.&lt;/p&gt;
&lt;p&gt;Forgetting about Tesla for a minute and everything else he has done, Elon has bigger visions. He wants to create a more eco friendly aircraft, that takes off and lands vertically. More than a technology visionary, I would say he is a visionary for the future of all man kind. I guess the title of this post may be inaccurate, Elon Musk won’t be the next Steve Jobs, he is going to be the first Elon Musk.&lt;/p&gt;
&lt;p&gt;I think everyone should take a few minutes to view the video clip below.&lt;/p&gt;
&lt;p&gt;
&lt;object height="315" width="560"&gt;
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&lt;/p&gt;</description><link>http://venturelevel.com/post/12704676447</link><guid>http://venturelevel.com/post/12704676447</guid><pubDate>Sat, 12 Nov 2011 16:37:00 -0500</pubDate><category>tesla motors</category><category>tesla</category><category>spacex</category><category>steve jobs</category><category>technology</category><category>paypal</category><category>elon musk</category></item><item><title>Steve Jobs, I'll miss you.</title><description>&lt;p&gt;You have probably heard by now that &lt;a href="http://www.apple.com/stevejobs/" target="_blank"&gt;Steve Jobs has passed.&lt;/a&gt; Firstly, I want to express my condolences to Steve’s family, friends and everyone at Apple and furthermore- everyone that loves technology.&lt;/p&gt;
&lt;p&gt;As you can imagine, it was pretty sad hearing about it; news of his passing kind of felt surreal.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;I want to take a minute and ask that you join me, to have a moment of silence in Steve’s memory.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;He has shaped a lot of the technology many of us use today- whether they are Apple products or not- chances are a lot of the technology you use was influenced by Apple’s- mainly Steve’s innovations. One of the greatest minds in the world has left us.&lt;/p&gt;</description><link>http://venturelevel.com/post/11091453939</link><guid>http://venturelevel.com/post/11091453939</guid><pubDate>Thu, 06 Oct 2011 00:41:00 -0400</pubDate><category>steve jobs</category><category>apple</category><category>ipod</category><category>ipad</category><category>mac</category><category>itunes</category><category>apps</category></item><item><title>What other tablet manufacturers can learn from the $99 Touchpad sale.</title><description>&lt;p&gt;If you have got one or not, $99 for a tablet like the touchpad is a very cool deal. It obviously drove a lot of traffic to retailers online and off, to deplete all inventory in a matter of hours. There’s no question HP will lose money at the price point (as it costs them $300- and some change to manufacture the product), but there is a huge takeaway others in the tablet business can have from this situation.&lt;/p&gt;
&lt;p&gt;Someone should create (preferably Google), a tablet priced at $99-$149, with the quality hardware a tablet should have, and an OS that people want (Android) other than iOS. So you are probably curious at this point how Google could achieve profitability at this price point. The goal wouldn’t be to make money off the hardware (it’s a sour and dying business anyways), it’s all in the software. Sell apps, sell more apps, and &lt;strong&gt;put ads on the device. &lt;/strong&gt;Since Google is already in the ad business, the inventory and management of serving these ads wouldn’t be a problem. Put them in the browser and it will offset the loss of selling the tablets. They’ll create more impressions on these ads since tablet users are going to be using their tablets for longer duration of time than on their computer doing a search on Google. To make the deal even better for consumers, the ads should be disabled after an X number of impressions where Google recovers the amount of money they lose on the hardware.&lt;/p&gt;
&lt;p&gt;Everyone knows Apple’s iPad is the number one selling tablet overall, but if another player wants to overtake them, they are going to have a very slim chance of dethroning Apple at the same price point of $499- no matter how killer the specs are- because they won’t have the app store. And since Google’s Android market is the most practical player, it’s only logical that they get in the tablet business first hand, like they’ve done with the Nexus line of phones.&lt;/p&gt;
&lt;p&gt;Amazon did it with Kindle, placing ads on a cheaper version, but can you imagine how awesome it would be for a non-iPad tablet to achieve as much- or more market share than what the iPad has right now? Not to mention it would stimulate the ecosystem of apps for Android. Some of the best apps available on iOS are not available on Android, until months after the iOS launch, or ever. Why? Because the opportunity isn’t as huge. A product with a sweet price running the OS people can learn to love can disrupt how people buy tablets.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;em&gt;So what are your thoughts on tablets and the price point of non-iPad tablets?&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;</description><link>http://venturelevel.com/post/9365791112</link><guid>http://venturelevel.com/post/9365791112</guid><pubDate>Thu, 25 Aug 2011 01:20:00 -0400</pubDate><category>android</category><category>hp touchpad</category><category>iPad</category><category>tablets</category><category>touchpad</category></item><item><title>Google Will Acquire Spotify</title><description>&lt;p&gt;Another hit out of Europe (Skype was from there) for sure, but more so one of the most relevant and useful tech companies of the past decade, &lt;a href="http://www.spotify.com" target="_blank"&gt;Spotify&lt;/a&gt;, has all the buzz lately. And they deserve it. They’ve managed to create a radio meets iTunes client for online radio that everyone loves, myself included. There has always been different media players for consumers, but there hasn’t been one that lets you stream and listen to whatever song you want, for free in an iTunes like style, until Spotify.&lt;/p&gt;
&lt;p&gt;I won’t rant on about how awesome Spotify is, instead, I’m making a bold statement and predicting that &lt;strong&gt;Google will acquire Spotify. &lt;/strong&gt;&lt;em&gt;Why? &lt;/em&gt;Well, there are many reasons and I will get to them, but my main thought is that Google will go head and head with iTunes, Google’s efforts combined with the boost of users Spotify already has, who have downloaded the desktop client, that will make them a big threat to Apple.&lt;/p&gt;
&lt;p&gt;Aside from going head to head with Apple, there are other things that can benefit Google from acquiring Spotify, like their Google Music endeavors, a killer music experience for Android products and most interesting of all, tying Spotify in with Google+, particularly, the &lt;a href="http://venturelevel.com/post/7551812299/the-google-game-plan" target="_blank"&gt;+points system.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;I want to talk a little bit more about how Spotify is a huge threat to iTunes. If you think about it for a minute, &lt;a href="http://tech.fortune.cnn.com/2011/07/15/analysts-ipods-sales-expected-to-decline-7-2-year-over-year/?section=magazines_fortune" target="_blank"&gt;iPod sales are on the downturn&lt;/a&gt;, that is mainly because people just use their Android or iPhone, as an mp3 player, that can do more than just play music. There is also a situation with the fact that each track generally costs $1.29 to buy on iTunes now, instead of $.99. In addition, people who buy more than 8 songs a month, are probably better off streaming the same music and more for $10/month with Spotify’s Premium plan. And the last point being that syncing will be irrelevant and people won’t need to deal with it if they stream their music, since their playlists are all available through one login on Spotify.&lt;/p&gt;
&lt;p&gt;Now that we’ve established that Spotify is a threat, and a bigger threat to iTunes when Google acquires it, even though Spotify is not selling music and just streaming it, let me discuss why it will be a great move for Android.&lt;/p&gt;
&lt;p&gt;Android is no doubt becoming more and more of a juggernaut, with &lt;a href="http://www.businessinsider.com/550000-android-activations-per-day-2011-7" target="_blank"&gt;550,000 activations per day.&lt;/a&gt; But the Spotify experience seamlessly integrated with all Android phones and tablets? Now that’ll be a bigger scare for Apple. It’s kind of like Netflix, but 100x better because all of the new music available on iTunes is on Spotify, unlike Netflix where there is just junk for streaming (for the most part).&lt;/p&gt;
&lt;p&gt;The combination of social (Google+) with a music streaming service like Spotify, will probably give Facebook a tough time. If Google makes all the playlists users have available in Google+, that would drive more people to be social for a longer amount of time, since their music is playing and it helps them waste more time through the day being non-productive (only kidding, but you know it’s true— how many people are on Facebook at work instead of actually working). The possibilities are endless, from people discussing their music to sharing, maybe even having a Google+ date with elegant music playing in the background (why not? It’s the digital age).&lt;/p&gt;
&lt;p&gt;In fact, the whole acquisition could be expressed as an integration play. Integrate the Spotify service into every Android device natively. Integrate it into Google+. Plus it being on the desktop, would give Google a desktop presence and in turn they could integrate Google+ into Spotify’s desktop client, allowing users to surf their Google+ service on the client itself.&lt;/p&gt;
&lt;p&gt;Obviously acquiring Spotify wouldn’t be cheap for Google, given Spotify’s raised about $150M and about 33.2M Euros, but with Google revenues &lt;a href="http://investor.google.com/earnings/2011/Q2_google_earnings.html" target="_blank"&gt;around $9B for quarter 2/2011&lt;/a&gt;, it doesn’t seem that difficult.&lt;/p&gt;
&lt;p&gt;Now there is a reason I didn’t predict Microsoft or Facebook would acquire Spotify for two reasons.&lt;/p&gt;
&lt;p&gt;First, Microsoft wouldn’t acquire them because they are still probably working on integration of Skype, but more so because they are focused on other things like trying to eat Google’s lunch, with Bing and trying to 1 up Apple OS X with Windows 8.&lt;/p&gt;
&lt;p&gt;Facebook simply does not have the cash to acquire a service like Spotify since it is not public, and while I’m sure they would throw in a bid during an auction, they won’t be the highest bidder, that said, you never know if Microsoft will pull another Skype and outbid Facebook and Google and just pick up Spotify so their competitors can’t have it. But if we start thinking like that Apple has been sitting on a pile of cash for years and hasn’t made many acquisitions and Spotify would assure their stability in the ecosystem for a little while, but I’m sure in that case the anti-trust brigade would come knocking.&lt;/p&gt;
&lt;p&gt;People might say they’d still rather download music because of data caps on their cellular carriers data plans, etc, but the fact is that WiFi is available in many places than not, so that doesn’t seem like a big issue, more so because if you download more than 50 songs a month, it is still cheaper to pay for Spotify Premium, additional bandwidth for data on some carriers and still come out ahead. And if you can use Google Rewards like +points for a service like Spotify, I don’t see it doing anything but destroying Apple’s iTunes business. All in all I believe Apple has done a great thing and made everything digital for the world, but Google will make it’s move and it will be staggering.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;P.S. It is good to note that Google has had discussions with Spotify in the past, offering $1B to acquire the company, but the issue was that the contracts Spotify has with the major music labels, would be renegotiated if the service is acquired, which throws a curveball for whoever is acquiring the service. So why will Google circle back in the future? Because Spotify will be able to grow under its current conditions to desktops (and mobile devices) around the world, and once there is a surety of number of users, the risk will be less, even if the service ends up costing the acquirer more money.&lt;/strong&gt;&lt;/p&gt;</description><link>http://venturelevel.com/post/7743042820</link><guid>http://venturelevel.com/post/7743042820</guid><pubDate>Sun, 17 Jul 2011 21:01:00 -0400</pubDate><category>spotify</category><category>google</category><category>google music</category><category>android</category><category>itunes</category><category>music</category><category>apple</category><category>ipod</category><category>iphone</category></item><item><title>The Google+ Game Plan</title><description>&lt;p&gt;Before you read any of this, I have to say that if you think Google+ is “social”, it is a big understatement of the product.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Remember when Google said &lt;a href="http://articles.latimes.com/2010/sep/15/business/la-fi-google-social-network-20100915" target="_blank"&gt;“social is a layer?”&lt;/a&gt; Well they weren’t kidding. People went as far as thinking Google was clueless about social, but the fact is the average Googler is smarter than the average human &lt;/strong&gt;&lt;strong&gt;(source: myself).&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I’m guessing if you are reading this you have heard of &lt;a href="http://plus.google.com" target="_blank"&gt;Google+&lt;/a&gt;, but if you haven’t it is a platform that Google is building that is going to be much bigger than social- (what many think it is). Don’t get me wrong, it is “social networking,” but there is a &lt;em&gt;&lt;strong&gt;HUGE&lt;/strong&gt;&lt;/em&gt; curve ball coming.&lt;/p&gt;
&lt;p&gt;Before you continue, I’m going to paint the picture here for you. Think social+entertainment+commerce=Google+. By the way, a little birdy told me this…&lt;/p&gt;
&lt;p&gt;Lets touch on social first. Social is obviously what everyone thinks Google+ is today and what people think it will continue to be in the months to come, but are mistaken. It doesn’t matter whether you are for the service or think it is just trying to steal Facebook’s game, and refuse to join, because in the end, you will want to join so bad, you might even pay for it. In my personal opinion, I already think some of the features Google+ has are 10x better than Facebook, for example Google Hangouts v. Facebook/Skype. The primary example being, you don’t need Skype branding to have a video calling service and it should have been on Facebook a few years ago, and group video calls with up to 10 people will drive more people to use Google’s Hangout functionality than one on one calling, especially in a commercial environment.&lt;/p&gt;
&lt;p&gt;Now lets touch on entertainment. Here is the obvious, Google+ and YouTube will be linked together and the whole YouTube experience will happen inside Google+, for those who want it. But there’s a further step that most people don’t consider today. It’s &lt;a href="http://www.youtube.com/movies" target="_blank"&gt;YouTube movies&lt;/a&gt;. Now this might not make sense yet, but keep reading. People will be able to also play games inside Google+ and be rewarded for it, &lt;strong&gt;with REAL rewards (called +points). &lt;/strong&gt;This is no new concept to the world, as many companies are currently rewarding its users with real tangible rewards for playing games, but the way Google is approaching this, makes all that seem irrelevant. By real rewards I should be more clear, Google won’t be giving away product X for playing a game, instead they will have a rewards system - the oldest form of rewards known to man kind. Google’s rewards (+points) will be able to be used to rent movies on YouTube movies, but more so it will play a killer role for the commerce business Google will bring to the social experience.&lt;/p&gt;
&lt;p&gt;Here is where you start thinking Amazon. Everyone loves Amazon, for one big reason: it saves the consumer money most of the time. Google Commerce will use the +points earned from playing games inside Google+, among other ways of earning, like getting a certain number of people to engage with your Google+ posts, to discount items purchased through Google Commerce. Google also recently launched a product called Music. Currently you can’t buy music through Google Music, but that will change (with the cooperation of labels). However, just like +points could be used for YouTube Movies, they’ll play a gig in Google Music, once Google can ink the deals with record labels. There is also Google Offers, which these +points could be used for. Imagine buying a daily deal and not spending money on it. Playing a virtual game, getting points, and getting an end tangible satisfaction out of the whole system…sounds good to me.&lt;/p&gt;
&lt;p&gt;So the killer question for all of this is: &lt;em&gt;&lt;strong&gt;WHY?&lt;/strong&gt;&lt;/em&gt; Why would Google give rewards to people for playing games and doing other things on Google+? It’s simple. People love it. It keeps the user lifecycle going in one big circle. Think about it this way, people are being social; playing games; connecting with friends, which they do already, and Google is giving +points for that. With +points, Google’s other business endeavors live on because who doesn’t like discounts or free things that they’d pay money for? In addition, the +points given to users, won’t eat away at Google, because they will earn revenue from the sources the points are given away in anyways. And the loop keeps going on and on as people spend more time on the platform.&lt;/p&gt;
&lt;p&gt;All of this will only leave one question flowing in your mind…&lt;strong&gt;IS GOOGLE+ WHAT GOOGLE’S NEXT MAJOR BUSINESS IS?&lt;/strong&gt; Everyone knows Google has been trying to innovate outside search, because in all fairness they may not be able to sustain what market share they have today for the next 10 years.&lt;/p&gt;
&lt;p&gt;There is also another question. If Google executes on all of this in a successful fashion, it could certainly put a handful of other competitors in a sticky situation. How can anyone compete with Google’s “social layer” with rewards, leading toward cheaper or even free products for consumers? Google being in multiple spaces with Android, Google Offers, movie rentals on YouTube, a future commerce platform, Google Music, this could be really, really disruptive in the whole tech ecosystem.&lt;/p&gt;</description><link>http://venturelevel.com/post/7551812299</link><guid>http://venturelevel.com/post/7551812299</guid><pubDate>Tue, 12 Jul 2011 19:53:49 -0400</pubDate><category>google+</category><category>google</category><category>youtube</category><category>google music</category><category>android</category><category>social</category><category>google offers</category></item><item><title>SayClip: The Future of Video Messaging</title><description>&lt;p&gt;&lt;img src="http://28.media.tumblr.com/tumblr_lm2pflMV6l1qk05cso1_500.png" width="250" height="250"/&gt;&lt;/p&gt;
&lt;p&gt;A lot of you may know, I recently started &lt;a href="http://sayclip.com" target="_blank"&gt;SayClip&lt;/a&gt;. SayClip allows users to privately message their contacts through video. If you want to know why I created SayClip, you can read that &lt;a href="http://romilpatel.com/post/6071403022/why-i-created-sayclip" target="_blank"&gt;here&lt;/a&gt;. You can download &lt;a href="http://itunes.apple.com/us/app/sayclip/id436862657?mt=8" target="_blank"&gt;SayClip on iTunes here.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;In this post, I’m going to give some thoughts on the social world.&lt;/p&gt;
&lt;p&gt;It seems just about every new product that is launched in today’s world that relates to “social networking,” deals with some form of public communication. Whether it is sharing photos, videos, or just text, most things are open for the world to eavesdrop on. Social as we know it today, is screwed up. Being social with the world isn’t normal, and non-tech people that are over 20 are usually hesitant to tweeting their life secrets away. In all honesty, if you think about it, there’s some things that you could care less if 100 people other than the person you want to share a certain something with sees certain content, but quite frankly, there’s a lot more that you would say in a private situation. Lets take Skype for example, if you had a Skype conversation with your friend, you would be more direct and might share a lot more interesting things going on in your life, than you would on a UStream.tv stream.&lt;/p&gt;
&lt;p&gt;This is why I am taking a highly private approach to SayClip. Being social is one thing, but being &lt;strong&gt;genuinely social&lt;/strong&gt; is another. You might have 1000 Facebook friends, but who are your real friends that you can call in the middle of the night if your car breaks down to come pick you up? It’s connecting with those people that I want to enable, on a global scale.&lt;/p&gt;
&lt;p&gt;So far, the app has been downloaded all across the world in a lot of different countries. This is something I hope increases communication between families or friends that live on different continents, something that gives a little substance to a message, instead of black and white text. Even saying a quick “hello” through a video clip is worth more than a text message saying “hello, how are you?” There is a web platform coming to SayClip in the next few days, which will allow people to communicate with app users, if they don’t have an iOS device. Of course the Android app will be made available shortly as well.&lt;/p&gt;
&lt;p&gt;I’m making the world more social, in a private way.&lt;/p&gt;</description><link>http://venturelevel.com/post/6122641641</link><guid>http://venturelevel.com/post/6122641641</guid><pubDate>Thu, 02 Jun 2011 19:33:00 -0400</pubDate><category>apps</category><category>SayClip</category><category>videos</category><category>social media</category><category>facebook</category><category>iphone</category><category>messaging</category></item><item><title>LinkedIn Just Laid Out The Future of Social IPOs, Now What?</title><description>&lt;p&gt;Alright so, &lt;a href="http://www.google.com/finance?q=lnkd" target="_blank"&gt;LinkedIn&lt;/a&gt; had its debut as a publicly traded company on Thursday. If you followed it- it exploded. My thoughts? It is absurd- &lt;em&gt;now this is just my opinion, but I am going to say the stock will be worth way less than 1/2 what it is worth today, in 5 years worth of time.&lt;/em&gt; But that said, I think LinkedIn just played out the future for Facebook’s IPO and Twitter, if it plans to go public in the future also.&lt;/p&gt;
&lt;p&gt;If you look at the &lt;a href="http://blogs.wsj.com/deals/2011/05/19/at-linkedins-valuation-apple-would-be-worth-3-trillion/" target="_blank"&gt;earnings multiple &lt;/a&gt; and compare that to other companies, the other companies would be worth trillions. &lt;a href="http://venturelevel.com/post/4315184756/silicon-valley-bubble-2-0" target="_blank"&gt;Hmmm….smells familiar.&lt;/a&gt; But back to Facebook and the future of social IPOs. In fact, I wouldn’t say just social IPOs, but everything related to social. Imagine &lt;a href="http://zynga.com" target="_blank"&gt;Zynga&lt;/a&gt; having its IPO, etc. What LinkedIn did, Facebook will probably do with more noise, and quite possibly Twitter, too. The problem is that LinkedIn creates very little long term value (I feel). And the general population just doesn’t know that yet. &lt;strong&gt;However, a new startup &lt;a href="http://www.crunchbase.com/company/branchout" target="_blank"&gt;BranchOut&lt;/a&gt;, will eat LinkedIn’s lunch, and dinner, and its &lt;a href="http://www.tacobell.com/fourthmeal/" target="_blank"&gt;fourthmeal&lt;/a&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Now that we’ve established that Facebook will have an even more jaw dropping debut on the public market, lets discuss how LinkedIn has a big problem. &lt;/p&gt;
&lt;p&gt;BranchOut is basically LinkedIn ON Facebook. I should end my post here and just hit publish, but I’ll explain. People don’t want to be on 10 different services, that require remembering 10 different passwords, and connecting (finding) their contacts on those 10 networks over and over. Another problem is that some contacts are not on all 10 networks. BranchOut brings the LinkedIn features to Facebook (where the world *or at least 600 million people* lives). This makes it way too easy for people to career network on Facebook to even think about being on LinkedIn.&lt;/p&gt;
&lt;p&gt;A lot of people might argue its good to keep social fun and social business apart from each other, but lets be honest, the world is becoming a more centralized place. We party with co-workers, and we work with friends. Others might think it will be questionable for BranchOut to build a layer on Facebook where it offers LinkedIn type functionality and the question that if BranchOut will be successful. But we can all learn a lesson from Zynga, whose supposedly &lt;a href="http://techcrunch.com/2011/02/14/zynga/" target="_blank"&gt;valued in the billions&lt;/a&gt;, that building a layer on top of Facebook is possible, in a juggernaut way.&lt;/p&gt;
&lt;p&gt;I could keep writing and express more opinions about this whole situation, but feel we should just keep it at that and watch what happens.&lt;/p&gt;
&lt;p&gt;P.S. Congratulations to Reid and the team for such a successful exit!&lt;/p&gt;</description><link>http://venturelevel.com/post/5667322107</link><guid>http://venturelevel.com/post/5667322107</guid><pubDate>Fri, 20 May 2011 10:30:00 -0400</pubDate><category>facebook</category><category>linkedin</category><category>twitter</category><category>zynga</category><category>branchout</category><category>IPO</category><category>social media</category></item><item><title>Blippy should return money to investors, if they haven’t spent it all on nail clippers.</title><description>&lt;p&gt;&lt;strong&gt;Note: This post has been sitting in my queue for over a month or so now. TechCrunch recently posted &lt;a href="http://techcrunch.com/2011/05/19/the-end-of-blippy-as-we-know-it/" target="_blank"&gt;this&lt;/a&gt; article talking about “the end of Blippy as we know it.” So I feel this post is relevant enough to share my thoughts through. Below is part of the original post, and everything in bold is written today. &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Blippy was cool, for 5 minutes. A tool for sharing your credit card purchases seems 10 years too early for chances of success. Apprently, Blippy agrees, since it changed its model from just sharing to reviewing your purchases.&lt;/p&gt;
&lt;p&gt;Blippy got a lot of press in its early days, but it seems to have failed to catch on and really take the internet by storm. I mean- do your friends really want to see what your bought? More so- do you really want to share what you’re buying at Walgreens? Perhaps, but I don’t.&lt;/p&gt;
&lt;p&gt;I don’t even think an A-list celebrity user can have the masses flocking to use the service. The main problem arises with the age group. More young people would be inclined to use this type of product, but most young people don’t have credit cards. By the time they do- they probably have the sense of not posting everything they buy, online. I mean isn’t Facebook a problem for youngsters if they play sports or are looking for a job? Those pictures from that party can really damage their opportunities. Now think about spending money at a questionable establishment. That would really hurt their careers.&lt;/p&gt;
&lt;p&gt;Aside from the concept, Blippy started giving away swag like nail clippers to users, which might have been okay, if the concept was worthy. This is a pure waste of capital in a startup. But I guess when a company has raised ample cash in a very short time, it makes them do silly things, without thinking them through.&lt;/p&gt;
&lt;p&gt;But forget all that, assuming it’s all cool. &lt;a href="http://news.cnet.com/8301-27080_3-20003283-245.html" target="_blank"&gt;Blippy exposed credit card numbers of some of its users.&lt;/a&gt; Now that is bad! Users can forgive and forget a company (especially a startup) for many things, but exposing sensitive information? Not so much. And you can’t blame them. When you tell people their credit card information is “secure” well- it better be. There is no reason why people would want to deal with secure information exposed and cleaning up that mess, especially when consumers are being “social” and sharing information willingly for such a controversial concept like Blippy.&lt;/p&gt;
&lt;p&gt;More recently, the co-founder, Philip Kaplan has left Blippy and moved on to tinker around with iPhone apps. Cool, I guess. However, I think he should be sticking around and really re-focus the vision, if they plan to stay out of the deadpool.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The TechCrunch article mentions that Blippy is re-focusing the company, by creation of some social ecommerce tools, but frankly I just think they are avoiding the inevitable- the dealpool.&lt;/strong&gt;&lt;/p&gt;</description><link>http://venturelevel.com/post/5666966526</link><guid>http://venturelevel.com/post/5666966526</guid><pubDate>Fri, 20 May 2011 10:02:00 -0400</pubDate><category>blippy</category><category>social media</category><category>ecommerce</category></item><item><title>Microsoft Paid $8.5 Billion for Skype, Now What?</title><description>&lt;p&gt;You’ve probably heard by now that &lt;a href="http://www.latimes.com/business/la-fi-microsoft-skype-20110511,0,5652246.story" target="_blank"&gt;Microsoft bought Skype for $8.5 billion&lt;/a&gt;. Most people think that Microsoft overpaid for Skype, and quite frankly it is irrelevant. Microsoft wanted to “guarantee” their acquisition of Skype (didn’t want to risk Google ousting them on the deal), and a couple bucks more doesn’t really matter if they have a solid plan on how they can take advantage of the acquisition and make billions more.&lt;/p&gt;
&lt;p&gt;The first thing that comes to my mind in terms of Skype playing a strategical role in the future success of Microsoft is a &lt;a href="http://www.apple.com/mac/facetime/" target="_blank"&gt;FaceTime&lt;/a&gt; type competitor for Windows 7 Phones. If Microsoft can market the Skype technology (with some new features/innovation) being native on Windows phones, they can possibly recapture some of the lost market share in their benefit. Since Skype is already used by many millions, when marketing it, it wouldn’t be difficult for people to understand whatever they try to throw at consumers.&lt;/p&gt;
&lt;p&gt;Of course there is Skype available as apps on Android and iPhone’s, but like I said, Microsoft will need to add on “special” functionality for Windows 7 Phones to one up the other two. And since they own Skype now, nobody is stopping them from doing so.&lt;/p&gt;
&lt;p&gt;I also think Microsoft will tie in Skype with Xbox. This would be another somewhat obvious play on their part, but they could possibly make the gaming experience a lot better if it included live video streams of sorts, or maybe even virtual reality. Xbox already has Xbox live, so it could be a natural fit for that, however, there are also many problems with putting live video streams of people playing video games on another strangers tv. Seen the movie &lt;a href="http://www.imdb.com/title/tt1034032/" target="_blank"&gt;Gamer&lt;/a&gt;? Imagine if something like that was implemented in Xbox in the future. (Ok, maybe not that extreme, but perhaps along those lines).&lt;/p&gt;
&lt;p&gt;More realistically, they could come out with some Xbox implementation to make the counsel more appealing as a set top box. The market of set top boxes is a thing a lot of companies are trying to get into and succeed at (&lt;a href="http://google.com/tv" target="_blank"&gt;Google&lt;/a&gt;, &lt;a href="http://boxee.tv" target="_blank"&gt;Boxee&lt;/a&gt;, etc.), but nobody has really nailed it yet. Throw in some &lt;a href="http://www.xbox.com/en-US/kinect" target="_blank"&gt;Xbox kinect&lt;/a&gt;, with a little Skype, and some games, and it might be worth buying for trendy households.&lt;/p&gt;
&lt;p&gt;It could turn out that Microsoft does something extremely out of the blue, like partner with major television manufactures and implement some kind of webcam in all new televisions. In fact, with the whole smart tv phenomenon, this wouldn’t seem far fetched. Skype would turn into a living room thing, with families, instead of just computer to computer or mobile. Microsoft has the abilities to land these deals and this would be a major stepping stone for Skype’s future. Grandparents wanting to see the whole family across the country before the nine o’ clock news? Done. &lt;/p&gt;
&lt;p&gt;In the end Skype has millions of users, and if you add millions of users with the right creativity, the outcome might be something very profitable. If all the cards fall in the right place, the $8.5 billion Microsoft paid for Skype will seem like a drop in the bucket.&lt;/p&gt;</description><link>http://venturelevel.com/post/5383199738</link><guid>http://venturelevel.com/post/5383199738</guid><pubDate>Wed, 11 May 2011 00:31:00 -0400</pubDate><category>skype</category><category>microsoft</category><category>windows 7</category><category>mobile</category><category>xbox</category><category>tv</category></item><item><title>Why Tesla Will Be A $200+ Billion Company</title><description>&lt;p&gt;&lt;a href="http://teslamotors.com" target="_blank"&gt;Tesla Motors&lt;/a&gt;, you know- the electric car company. Yes, I believe they will become a $200B+ company. &lt;em&gt;Obviously I could be wrong, but I’m probably not.&lt;/em&gt; In other words, worth more than Ford and GM put together as of today’s market cap. Or about 77x what it is worth today.&lt;/p&gt;
&lt;p&gt;Why? It’s simple. Tesla has been hacking away at an alternative for oil or battery powered vehicles for a long time (since 2003), and they are definitely showing progress.&lt;/p&gt;
&lt;p&gt;But more importantly, Elon Musk is running things.&lt;/p&gt;
&lt;p&gt;Some people in the world think Tesla has no future, analysts project future growth, but I’m saying it will be a major player in the auto market.&lt;/p&gt;
&lt;p&gt;All the skeptics need to understand the bigger problem (or industry) an entrepreneur is taking up, the longer it takes to succeed. Also, before Tesla went IPO, Elon poured everything he was worth into Tesla. This shows dedication, but in addition it shows that he won’t give up until he is satisfied.&lt;/p&gt;
&lt;p&gt;He also co-founded PayPal. This shows two things. He’s “done” it and that things he’s worked on will live on for a significant amount of time to come. Referring back to my post on &lt;a href="http://venturelevel.com/post/4357608150/expect-your-company-to-die-when-you-sell-it" target="_blank"&gt;expecting a company to die when it is sold&lt;/a&gt;, PayPal would be one exception to that theory. This makes me think Tesla won’t disappear in the future.&lt;/p&gt;
&lt;p&gt;Today is also the time for innovation. Tesla’s most expensive toy is north of $100k. When they introduce their next model it will be around $58k give or take a few, they say. And when they keep bringing out other models for normal price ranges, people will buy them. I’m willing to say they will also improve range on charges. Currently the roadster goes about 245 or so miles on a charge. Well, I’m going to make a bold statement and say in 5 years Tesla’s will start going 1000 miles on a single charge. I mean, just look at auto manufacturers from the past, fuel economy has increased as time passed. &lt;/p&gt;
&lt;p&gt;Oh and who really wants to pay $5.00 for a gallon of gas? It’s too much work.&lt;/p&gt;</description><link>http://venturelevel.com/post/5076162902</link><guid>http://venturelevel.com/post/5076162902</guid><pubDate>Sat, 30 Apr 2011 14:39:00 -0400</pubDate><category>cars</category><category>electric cars</category><category>tesla</category><category>autos</category></item><item><title>Google is a Threat to Everyone in Daily Deals</title><description>&lt;p&gt;Whether you hate or love Google, you still probably use one of their products on a daily basis. If it is Google search, Gmail, YouTube, whatever it is, they have a large user base.&lt;/p&gt;
&lt;p&gt;Google launched &lt;a href="https://www.google.com/offers/t#!subscribe" target="_blank"&gt;Google Offers&lt;/a&gt; last week. This is going to mess up everyones business in the deals space. Why? I’ll tell you why.&lt;/p&gt;
&lt;p&gt;1. Google has an endless barrel of cash. They can put billions into this project, and not feel it.&lt;/p&gt;
&lt;p&gt;2. Google owns &lt;a href="http://adwords.com" target="_blank"&gt;Adwords&lt;/a&gt;. Take a minute and search for daily deals, daily coupons, or any other query in Google. See some ads? Yeah. Google can just use their endless pit of money to fund Adwords campaigns to convert people to subscribers for Google Offers. If you go across the web, you will see a lot of ads from the other big two in the daily deals space.&lt;/p&gt;
&lt;p&gt;3. Google can just link Google offers from Google.com. Remember when they launched the Nexus One? They put up a link under the search box, and people bought the phones. It really is that easy for Google.&lt;/p&gt;
&lt;p&gt;4. Feature YouTube videos of people’s experiences as consumers &lt;strong&gt;using&lt;/strong&gt; deals at restaurants or anything else for that matter. I mean really feature ‘em. Take a camera crew and make videos of people skydiving or whatever. I feel a lot of people (outside the tech space) don’t “get” the concept of daily deals. Google can bring in YouTube into this and just put videos of people enjoying their Google Offers experiences on the YouTube homepage, and people will view that and be inclined to subscribe and/or purchase from Google Offers. That 1 big ad on YouTube costs advertisers something like $500k a day (give or take a few), so Google can obviously afford it. &lt;strong&gt;&lt;em&gt;This would be the best filter to set Google Offers apart from anything else available. People are more inclined to convert (buy/subscribe) with their eye’s, not ads (marketing the service). Showing “Google Offers is awesome” to future customers is way better than just saying it “it’s better.”&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;5. Hire a brilliant team. With money comes power. With power comes talent. And &lt;a href="http://en.wikipedia.org/wiki/Peter_parker" target="_blank"&gt;Peter Parker&lt;/a&gt; didn’t say that. When you have talented people running things, prosperity comes about. Everything from the sales people to management, Google HAS to have the best of. This will be a major factor in the success. They will also have to deliver the BEST of the BEST deals available.&lt;/p&gt;
&lt;p&gt;6. Google can also afford to “offer” the best of the best deals by cozying up to merchants. Since Google has the funds, they can afford not to make money for a long time. Remember when they bought YouTube and they kept spending endless amounts of cash on running it and never turned a profit? This enables them to give merchants 100% revenue proceeds from the deals that are run through Google offers. So mix in a whole lot of subscribers, add 100% revenue proceeds to merchants, and then add in Google’s team to that, WHY would a merchant go with anyone else? In fact, I’d go further:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;To be really specific, if I ran Google Offers, to kickstart the product I would do something like: put in $2 billion into marketing the service (online and in the real world, tv, etc.), and put another $4 billion into getting the best deals the world has ever seen. In fact, I would pay &lt;em&gt;elite&lt;/em&gt; merchants 100% of the difference between the deal and the retail cost of the deal, to feature them, so that would be like telling a merchant: “we’ll give you free leads, and it literally won’t cost you a penny.” &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Essentially if I ran Google Offers, I’d rank merchants by three types. Regular, Elite, and Really Elite.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Regular merchants would get 100% of the net deal value. If it was a 50% off deal for $50 in value, being sold for $25, the merchant would get $25 and Google would take no cut.&lt;/p&gt;
&lt;p&gt;Elite merchants would get $50 from Google Offers for each sold. So Google loses (or pays) $25 per sold. This type of deal would come around every so often.&lt;/p&gt;
&lt;p&gt;And the Really Elite (something like a restaurant &lt;a href="http://en.wikipedia.org/wiki/Gordon_Ramsay" target="_blank"&gt;Gordon Ramsay&lt;/a&gt; owns, or a &lt;a href="http://en.wikipedia.org/wiki/Trump_Hotel_Las_Vegas" target="_blank"&gt;Trump hotel&lt;/a&gt;), would get $X on top of $50. So it’s an incentive to run a deal for these merchants. This wouldn’t come around too often, but when they do- people would make sure they are on top of the service daily to get them before they are sold out. In a way it encourages users to &lt;strong&gt;always&lt;/strong&gt; check that Google Offers email, so they know they aren’t missing out, ever.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;P.S. - Google: don’t mess this up.&lt;/strong&gt;&lt;/p&gt;</description><link>http://venturelevel.com/post/4974894468</link><guid>http://venturelevel.com/post/4974894468</guid><pubDate>Tue, 26 Apr 2011 22:59:00 -0400</pubDate><category>daily deals</category><category>google</category><category>google offers</category></item><item><title>Groupon Reached Out</title><description>&lt;p&gt;A lot of you (if not all) have read the post on &lt;a href="http://venturelevel.com/post/4798285366/why-groupon-sucks-for-merchants-and-livingsocial" target="_blank"&gt;Groupon vs LivingSocial&lt;/a&gt; and my experience with both companies.&lt;/p&gt;
&lt;p&gt;Clearly, the experience with Groupon was a bad one. However, since writing the post, numerous people from Groupon have reached out, including my account rep and have expressed their deepest apologies for my experience.&lt;/p&gt;
&lt;p&gt;Andrew Mason, the founder of Groupon, and I talked about it and he has assured me Groupon is in the business of keeping merchants and consumers both happy. To do this better, they have implemented a new merchant group, which will look after any questions or issues future merchants may have with their Groupon run. He also thanked me for my post and said it was a eye-opener as well as a learning experience for Groupon.&lt;/p&gt;
&lt;p&gt;I believe this is the right thing to do. When you have people working specifically to better merchant experiences and focused &lt;strong&gt;only&lt;/strong&gt; on that, just like you have customer service reps for consumers, the odds of the “win-win” Groupon wants to make happen, increase.&lt;/p&gt;
&lt;p&gt;At the end of the day, bad things can happen in any business, and it is what businesses take from those situations and reflect upon, which they can use to better themselves. It looks like Groupon has taken a step in a positive direction.&lt;/p&gt;</description><link>http://venturelevel.com/post/4953812183</link><guid>http://venturelevel.com/post/4953812183</guid><pubDate>Tue, 26 Apr 2011 07:00:00 -0400</pubDate><category>groupon</category></item><item><title>Why Groupon Sucks For Merchants and LivingSocial Doesn't</title><description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;&lt;a href="http://venturelevel.com/post/4953812183/groupon-reached-out" target="_blank"&gt;Update: Groupon has reached out.&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;It doesn’t matter whether you like Groupon or LivingSocial as a consumer or not, because this post is discussing why Groupon is like dealing with a child, for merchants.&lt;/p&gt;
&lt;p&gt;As many of you know, I own a few &lt;a href="http://en.wikipedia.org/wiki/Quick_service_restaurant" target="_blank"&gt;QSR&lt;/a&gt; (quick service restaurant) outlets. I also have diversified interests in internet companies. Put 1 and 1 together and you get curious. Since I am in both spaces, I wanted to &lt;em&gt;really&lt;/em&gt; dig into the whole group buying deal business and see if it was truly a win for merchants, as it is for consumers. So is it? I took one of my outlets and did a Groupon for it, and then a LivingSocial for it. And let me tell you right now, it’s almost like polygamy- being married to two different women at the same time, but the one you genuinely like is LivingSocial.&lt;/p&gt;
&lt;p&gt;First I will talk about Groupon and how it all started. I was contacted by a rep from Groupon about doing a deal for my QSR, so I pondered the thought and said, interesting. We went back and forth for a few days working on what to give a deal on, and by back and forth I mean the Groupon account rep just telling me what would “work” and what wouldn’t be accepted by their marketing dept. After a few days, we decided that $5 for $10 worth of product was going to be the deal. This was not what I had in mind, but I went with it. Groupons “regular” deal split is 50/50 with merchants, so in this case they would take half of $5. They also charge merchants a “fee” for people using their credit cards to buy Groupons. FYI I’m a hard negotiator. &lt;em&gt;I mentioned that I was pondering doing a LivingSocial deal at the time, so my account rep said something like “we really want to work with you and hope you don’t do one with them because they are copycats.”&lt;/em&gt; Needless to say, I didn’t accept those terms, and would never. So Groupon came around the block on my terms for revenue split and credit card fees.&lt;/p&gt;
&lt;p&gt;At that point, the final deal format was given to my QSR, in an email and all I needed to do was reply with the words “I accept,” then my QSR was put in queue for a feature date. Sounds straightforward? Pretty much. &lt;/p&gt;
&lt;p&gt;Later on, after the terms were accepted by me, my rep emails me and asks me to create &lt;a href="http://yelp.com" target="_blank"&gt;Yelp&lt;/a&gt; reviews for my QSR, by having either my employees write how good my QSR is or having my “best” customers write them. I’m not too sure, but I’m confident this has to be against Yelp’s terms of service since this would be considered creating fake and biased reviews. Needless to say- I thought this was an ethics issue, and I didn’t do it.&lt;/p&gt;
&lt;p&gt;Then comes the feature date, my QSR was featured; Groupons were sold.&lt;/p&gt;
&lt;p&gt;At the end of the feature, merchants are given a list in their account dashboard, telling them what everyone’s voucher number is and their name next to it.&lt;/p&gt;
&lt;p&gt;Once people start redeeming their vouchers, things start to get complicated. There are customers who are awesome, who redeem their voucher, and spend a little extra beyond it. There are customers who spend just the amount of the voucher or a few cents over. Then there are those who say: “I’d like this, but I’m not at $10 so can you pay me back the difference?” And lastly, you have those who order something and change their mind, and then order something different and expect that they can do whatever they want.&lt;/p&gt;
&lt;p&gt;I’d say less than 5% of customers fit the first criteria, 93% of customers fit the second, and the remaining fit the “problematic” type. Overall, this leaves a sour taste in the merchants mouth, especially when you see people who are just coupon cutters buying deals, and really showing their dullness!&lt;/p&gt;
&lt;p&gt;However this is not why Groupon sucks. Groupon probably has little control over their subscribers personality. Note: Groupon has this policy where merchants are reimbursed for fraudulent redemptions, and the ability to “flag” problematic customers.&lt;/p&gt;
&lt;p&gt;So when a customer decided to order something, then change their mind after the products were made, and demand something new be made because “they changed their mind”, I contacted the account rep that is assigned to my stores deal, explaining the situation that occured and that I had submitted the issues in the flag section of the dashboard, and said something along the lines of:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Did you receive the “flagged customer” issue yet?&lt;br/&gt;Is Groupon going to reimburse for the loss of product?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;span&gt;to which the rep replied:&lt;/span&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;span&gt;No, I have not. &lt;/span&gt;Can you send me the customers name, voucher number and receipts.&lt;/blockquote&gt;
&lt;p&gt;to which I replied:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;I submitted it in the account dashboard where you can flag customers or reward them.&lt;br/&gt;If you have not got it there I will send you the information later today.&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;span&gt;to which the rep replied:&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;blockquote&gt;We should be good then— I will keep you posted!&lt;/blockquote&gt;
&lt;p&gt;Exactly &lt;strong&gt;ten days&lt;/strong&gt; went on and I heard nothing. Then there was a day where the issue of fraudulent redemptions arose. So I decided to contact my account rep again and tell the issue that I had two additional Groupons than that of which was showing in my dashboard as number of redeemed Groupons. This time I mentioned in detail the voucher numbers, the name of customers, and other details in my email, so my account rep replied:&lt;/p&gt;
&lt;blockquote&gt;Romil,&lt;br/&gt;I will check in on this issue and get back to you shortly.&lt;/blockquote&gt;
&lt;p&gt;Keep in mind, the first issue still isn’t addressed. So I think, okay, that’s fine. However, I heard nothing for days again! This time it was exactly &lt;strong&gt;28 days. &lt;/strong&gt;I’m the kind of person that gives people more than ample time to get work done, but in my opinion, if 28 days isn’t enough then I don’t know…maybe I’m rushing things. After this time has passed, I decide to contact the rep- yet again.&lt;br/&gt;I say something along the lines of:&lt;/p&gt;
&lt;blockquote&gt;&lt;span&gt;I haven’t heard back from you on the reimbursement of the two extra groupons I have.&lt;/span&gt;&lt;/blockquote&gt;
&lt;p&gt;&lt;span&gt;The rep responds:&lt;/span&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;span&gt;When you flagged it online did it not work? If not, please send me the voucher #’s and the two customers name where this happened. Thank you!&lt;/span&gt;&lt;/blockquote&gt;
&lt;p&gt;At this point I’m a little bugged, mainly due to the fact that is has been 28 days, and I already submitted the voucher number in the email,&lt;strong&gt; 28 days ago. &lt;/strong&gt;Why was I being asked if the online flagging didn’t work? I thought the rep was going to get back to me “shortly.”&lt;br/&gt;&lt;em&gt;Note: The issue is yet to be resolved at the time of writing this post.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The bottom line is, merchants don’t have the time and shouldn’t need to deal with minor issues like these, and Groupon reps should get things done— faster! This is hugely why Groupon sucks. But other than this, they also suck because they don’t have their lists in alphabetical order with customers names on it and merchants have to do it themselves. I had this issue, and wanted to see if my account rep would be kind enough to send me the list of Groupons sold with people’s names in alphabetical order. However, the rep responded, that they were, “unable to download the list.” Someone pinch me please- if Groupon doesn’t have access to a list of people who bought a certain deal, then how do things work at Groupon?&lt;/p&gt;
&lt;p&gt;You should also note, I thought it was a little sketchy that my rep constantly reinforced that LivingSocial was a “bunch of copycats” and we needed to work around their “copy-cat ways.” I’m all for pointing out why &lt;strong&gt;business X&lt;/strong&gt; is better than &lt;strong&gt;business Y&lt;/strong&gt; in any industry, but definitely think no business should constantly rag to customers about how their competition is just “copying” them. It kind of made me felt like I was dealing with the mob (LivingSocial), when they kept being referred to in this way. Here’s a paste of a part of an email where LivingSocial and their “ways” were mentioned. &lt;em&gt;Note: the word “copy-cat” was specifically highlighted in yellow by the Groupon rep when I received the email. It was also sent from their Verizon Wireless Blackberry, which might explain some typos.&lt;/em&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;O’ no! What made you want to do Living Social too? I feel its important to evaluate Groupon and Living Social separately and I guarntee Groupon will give you so much exposure to (&lt;em&gt;QSR city mentioned&lt;/em&gt;) subscribers which currently we have over 215,000 sunsbribers. Also, we ask that you don’t run with a competitor within 90 days. So if there is a way to work around their &lt;span class="il"&gt;copy&lt;/span&gt;-&lt;span class="il"&gt;cat&lt;/span&gt; ways, thatd be great!&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;Anyways, whatever. Onto LivingSocial.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Now with LivingSocial, things run a bit more smoothly. At least from my experience. In this case, a rep had also contacted me, but decided to do it in PERSON! They dropped into the &lt;em&gt;same&lt;/em&gt; location that the Groupon ran for, and asked if they could speak to the owner about “LivingSocial.” Sadly I wasn’t in the store, since I usually am not, but a the manager sent me the contact information left on the business card for this rep, and I decided to contact the rep. We decided to meet after a few days and ran through the options of doing a LivingSocial deal. &lt;/p&gt;
&lt;p&gt;This was a major step up- because when merchants deal with Groupon, the reps never actually come talk to you in person, everything is done over the phone.&lt;/p&gt;
&lt;p&gt;So we decided to run a deal that I wanted to run, not something that would “be approved by some marketing dept.” because frankly, I had already done that with Groupon. The rep submitted the deal for approval. It didn’t get approved, because the marketing dept. thought it was not the right “season” for the deal to sell the best. So my rep told me they would contact me again during the spring time, when they felt the deal would run better. Sure enough- I was kind of confused, I mean if they weren’t going to do the deal why waste my time by having a meeting in November? However, the rep came around in spring and we did the deal.&lt;/p&gt;
&lt;p&gt;Now with LivingSocial, they are also more proactive, the day the deal runs, they tell merchants it’s running from 5AM, for 24 hours. They also send you an email when the deal is over, what you need to do after and when to expect the funds to be mailed to you, etc.&lt;/p&gt;
&lt;p&gt;Communication is key. And LivingSocial does it really well.&lt;/p&gt;
&lt;p&gt;The list that LivingSocial provides IS automatically in alphabetical order, so there’s no going back and forth trying to get it done.&lt;/p&gt;
&lt;p&gt;Onto the customers that LivingSocial brings in. They are kind of similar to the Groupon one’s but a bit more positive it seems. It hasn’t happened yet that someone orders something, and when that is made, they order something else instead, because they have a change of heart— I mean what is this? &lt;em&gt;The Bachelor?&lt;/em&gt;. It also hasn’t happened they want cash back on their voucher, instead of redeeming the whole amount. To be fair- neither LivingSocial or Groupon has the ability to control what people will try to pull when redeeming their vouchers. However, I tell it like it is.&lt;/p&gt;
&lt;p&gt;In addition, LivingSocial gives a 60/40 split right off the bat for merchants, and charges no credit card transaction fee’s whatsoever.&lt;/p&gt;
&lt;p&gt;In fact, the 2.5% credit card fee that Groupon imposes, is very high. Given they are transacting “billions” of dollars by selling Groupons throughout the year, their fee should be much lower. All large QSR chains negotiate their rates down to a minimum (way less than 2.5%), with credit card companies, so why not Groupon? When a company is processing billions of dollars through credit cards, it gives them the power to have lower rates, with processors. Either they are just trying to swindle merchants out of a few extra bucks, or they are too lazy to negotiate their credit card rates with companies. When I discussed this with my Groupon account rep in the early days, I mentioned that 2.5% was very high, and thought Groupon would be paying less, but the rep said it’s what Groupon pays.&lt;/p&gt;
&lt;p&gt;Both deals are still being redeemed, so it’s yet to tell if there will be anymore development in terms of sourness for merchants. Either way, I’m hopeful that if there is anything that arises, LivingSocial will be better at handling it than Groupon is. Or maybe my account rep with Groupon is just to blame? Perhaps Groupon grew too big, too fast, to consider the value of communication and treatment with merchants and LivingSocial has to take that in high consideration if they want to be &lt;em&gt;bigger&lt;/em&gt; &amp; &lt;em&gt;better&lt;/em&gt;. I also think Groupon will hustle and do whatever they have to, to make the most cash. This is good and bad. I think businesses can grow very fast if they focus less on quality and look more upon quantity, but then the question comes to mind, how long can that be sustained? Who knows.&lt;/p&gt;
&lt;p&gt;I believe that LivingSocial is trying to take a Zappos approach to business, which is being in the &lt;em&gt;business of good service.&lt;/em&gt; I mean it would make sense since Amazon is an investor in LivingSocial, right?&lt;/p&gt;</description><link>http://venturelevel.com/post/4798285366</link><guid>http://venturelevel.com/post/4798285366</guid><pubDate>Thu, 21 Apr 2011 00:39:00 -0400</pubDate><category>groupon</category><category>livingsocial</category><category>daily deals</category><category>yelp</category><category>qsr</category></item><item><title>Kevin Rose's, Milk Inc, is a needle in a haystack.</title><description>&lt;p&gt;Kevin Rose, for those who don’t know is the founder of news site Digg.com. In its glory days Digg was all the hype in the media, but lately has been facing inevitable death. Even Kevin isn’t &lt;a href="http://techcrunch.com/2011/03/17/not-even-kevin-rose-really-uses-digg-anymore/" target="_blank"&gt;interested&lt;/a&gt; in it anymore.&lt;/p&gt;
&lt;p&gt;Aside from all that, he has started a new company called &lt;a href="http://techcrunch.com/2011/04/04/milk-kevin-roses-new-company-aims-to-solve-big-problems-on-the-mobile-web/" target="_blank"&gt;Milk&lt;/a&gt;. Milk basically aims to create a few mobile projects and hope that one or two will strike it large. This is like buying 4-6 lottery tickets, for investors, who put money in Milk. At this point, investors just invest because it’s something Kevin Rose is doing, but is it justifiable? Yes and No.&lt;/p&gt;
&lt;p&gt;In Silicon Valley, if you try to secure funding for this type of company, there is a 99.9% chance it won’t happen, unless you are well known like Kevin. Although he has never sold Digg for millions (almost in ‘08 to Google for $200MM doesn’t count), investors put money into Kevin’s potential. It’s a risk, but perhaps meaningful for them. Any more of a risk than putting &lt;a href="http://venturelevel.com/post/4296686592/why-colors-41mm-funding-isnt-crazy" target="_blank"&gt;$41MM in Color&lt;/a&gt;? Doubt it. In fact, I think this is way less of a risk, because they will be creating more than one project with less capital most likely. However if they all turn out like &lt;a href="http://www.crunchbase.com/company/pownce" target="_blank"&gt;Pownce&lt;/a&gt;, it really won’t be worth anything for anyone.&lt;/p&gt;
&lt;p&gt;If you are NOT a Silicon Valley prodigy, just about any tech investor is going to say, well “you need to focus on one concept and execute at a large scale before we put a dime into your company.”&lt;/p&gt;
&lt;p&gt;Kevin is good at identifying companies that could be successful, as he is an investor in Twitter, Zynga, Foursquare, DailyBooth and Square, but I’m not sure about his ability to innovate enough to actually create the next “big” mobile app. He created Revision3, and it’s still out there, but it hasn’t been bought out or anything yet on it’s 6th year running. Most VC’s I know look for a 5-7 year exit max.&lt;/p&gt;
&lt;p&gt;The good thing about Milk, as Kevin has mentioned is that the won’t be creating yet another photo sharing app on the iOS platform. If you look at Kevin’s history with Digg, it was cool and everything, but it never really changed from the early days, to more recent days. In fact, users hated when they tried to be like Twitter.&lt;/p&gt;
&lt;p&gt;Kevin might be able to create something cool, but what is to say it won’t die away as a fad?&lt;/p&gt;</description><link>http://venturelevel.com/post/4435331864</link><guid>http://venturelevel.com/post/4435331864</guid><pubDate>Fri, 08 Apr 2011 03:10:10 -0400</pubDate></item><item><title>Expect Your Company to Die, When You Sell It.</title><description>&lt;p&gt;Broadcast.com, Dodgeball, LinkExchange. Countless others.&lt;/p&gt;
&lt;p&gt;You may or may not have heard of these companies, but they were all sold to bigger companies (Yahoo, Google and Microsoft respectively), and then became defunct.&lt;/p&gt;
&lt;p&gt;Entrepreneurs build companies for one reason and one big reason- to make money- lots of it. Yes- companies are built to fix problems, better the world, and to create jobs, but honestly, it’s all about money at the end of the day. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;So why do large companies acquire smaller ones? Many reasons.&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Talent acquisition- The acquirer wants the people making acquiree work. &lt;/li&gt;
&lt;li&gt;Eliminate the competition (or future competition)- Large companies want there to be less competition, so they try to eliminate the largest competitor, sometimes even before they become competitor worthy. It’s common juggernauts just acquire so there’s less on the battlefield. Anti-trust issues anyone?&lt;/li&gt;
&lt;li&gt;Ignorance- “Lets buy ‘em, they are cool. We’ll figure out what to do with them later.” 6 months later- “that wasn’t such a bright idea.”&lt;/li&gt;
&lt;li&gt;For parts- It could be a large company is working on building a product that a startup does well in, or a piece of the startups technology can contribute to the product the large company is building, so they will use it for parts and scrap the rest. Some can argue this might not be the death of a startup, but instead rebranding.&lt;/li&gt;
&lt;li&gt;Good product, bright future- Most of the time companies are acquired if they have a rockstar product and the large company can “make it rain” after they acquire the startup, with their endless resources.&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;So how do companies die after acquisition?&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Lack of vision- “They” didn’t start the up start and nurture it until it succeeded. The entrepreneur did. Due to this, they probably don’t know where to take it. Many people can drive cars, but when you jump in someone else’s car, it takes awhile to learn the controls, by the time you learn, people are already passing you up.&lt;/li&gt;
&lt;li&gt;Money-  Even at a startup, money matters, but it matters more so when someone paid $1 billion to acquire something and then it doesn’t generate enough cash to justify it. If the money a startup brings in isn’t increasing with time passing, after being acquired, it will start being ignored. This happens when the acquirer has high hopes, but can’t make those hopes become a reality.&lt;/li&gt;
&lt;li&gt;Buying into a fad- This has probably happened a lot. MySpace anyone? It was cool for its users and “in” when it was acquired, but now it stinks- some may blame this on lack of innovation, but honestly, it was the model…too open, too much spam, Facebook is/was a better option.&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;The saying prepare for the worst and hope for the best might come in play here. And selling isn’t a bad thing, because the goal is to make a lot of money when someone starts a startup (unless it’s non-profit, but you still need cash).&lt;/p&gt;</description><link>http://venturelevel.com/post/4357608150</link><guid>http://venturelevel.com/post/4357608150</guid><pubDate>Mon, 04 Apr 2011 23:32:00 -0400</pubDate><category>acquisition</category><category>ipo</category></item><item><title>Silicon Valley: Bubble 2.0</title><description>&lt;p&gt;If you follow the valuations of companies like Facebook, Twitter, or Groupon- you will see their valuations go from about $10B to $100B. Lets take Facebook in this example; their estimated 2010 earnings were about $2 Billion. Now take that $100B valuation and then look at the earnings multiple. 50x? That’s high.&lt;/p&gt;
&lt;p&gt;So for a minute lets say that is ok. Now lets take Google. Its market cap is currently about $190B. It made about $30B in 2010. So 30B in rev x 50 earnings multiple=not 190. Call me elementary, but Google should be worth $1.5 trillion if we are looking and speculating for the future, like investors are for Facebook.&lt;/p&gt;
&lt;p&gt;Now forget about valuations for a minute. Even if Facebook was worth $100B hoping to bring in even $20-30B a year- it will have a downfall before it gets to that point unless it does something crazy and starts charging everyone to use the service- which it won’t.&lt;/p&gt;
&lt;p&gt;Investors who invested in Facebook at the $100B valuation are going to be wiped off the table in the next 5 years maximum. Ok, maybe not the investors who put their money in at $100B, but the ones that put it in at $150B- or whenever the musical chairs stop.&lt;/p&gt;
&lt;p&gt;I’d probably say Groupon is the most justified valuation out of the three mentioned above; if the can sustain their growth.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What does this mean for the startup today?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It’s a good opportunity to raise money, and start something worthy. When the bubble bursts, surely there will be another 2000-era where investors will lock their doors and hibernate. By no means should startups be scared. Even if the bubble bursts, there will be the smart investors who will have funded bubble-companies at a non-bubble stage, and most likely have cashed out.&lt;/p&gt;
&lt;p&gt;The worst thing that will happen is the “bad”-(unlucky) investors will be cleared out, kind of how bad debt is being written off in today’s economy, but if your service is blossoming with consumers- it will start all over again.&lt;/p&gt;
&lt;p&gt;Bubble 3.0 anyone? Are investors to blame?&lt;/p&gt;</description><link>http://venturelevel.com/post/4315184756</link><guid>http://venturelevel.com/post/4315184756</guid><pubDate>Sun, 03 Apr 2011 13:32:00 -0400</pubDate><category>silicon valley</category><category>startups</category><category>venture capital</category><category>facebook</category><category>groupon</category><category>twitter</category></item></channel></rss>

