What’s next for Apple? Gaming. No, not casual games on the App Store, an actual console called iGame.
Besides the obvious, iTV, iPhone 5, iPad 3, what’s the next big market Apple will enter? Gaming. A bird might have hinted to me, Apple will build real consoles like Microsoft has for Xbox and Sony has done for Playstation.
A gaming console from Apple, iGame (if you will), makes perfect sense if you think about the model Apple uses, which is disrupting a large existing market with a way better product that anyone out there. They’ve done gaming for regular folks to enjoy on their iDevices, but now for the real gamers will come an actual gaming console where they can enjoy playing hours of Call of Duty, Madden or whatever else they please. And I wouldn’t be surprised if Apple integrated the iGame experience into their iTV. Imagine not having to buy a console, just popping games into your iTV, like you do DVD’s into your iMac, and kicking back for hours scoring three pointers.
An integrated gaming experience would surely give the iTV the “wow” factor no other tv has, but will definitely give the massive gamer market a damn good reason to actually take the dip and buy a new television set, despite all the other goodies of the iTV like a la carte subscription based programming.
But there’s more to it. I feel Apple will take gaming a step further, by possibly eliminating the need to buy physical discs. Just log into your iTunes, type a title, and click purchase- and download directly to your iTV. No scratched discs, no breaking them, no friends borrowing and never returning, no hassles. All you gamers out there, can you imagine getting the next title of your favorite game instantly, instead of having to wait in line and hope that you’ll be early enough in line to actually make the cut for limited quantity?
There’s no doubt the gaming market is a huge market and people don’t always give new gaming devices a chance, but gamers are usually geeks, and geeks usually use Apple products, and if Apple makes a gaming console- integrated into iTV or not- I feel they will be able to penetrate the market.